Privacy Policy
Last updated: May 1, 2025
1. Introduction
Atlas Car Rental LLC (“Company,” “we,” “us,” or “our”) is committed to protecting the
privacy of individuals who visit atlasrentalcars.com or rent our vehicles (each, “you” or
“Renter”). This Privacy Policy describes:
– The categories of personal data we collect
– How we collect, use, disclose, and safeguard that data
– Your rights and choices regarding your data
By accessing our website or renting from us, you consent to the practices described herein.
2. Definitions
– “Personal Data”: Any information relating to an identified or identifiable individual.
– “Processing”: Any operation performed on Personal Data, such as collection, use,
disclosure, retention, or erasure.
– “Service Providers”: Third parties who perform services on our behalf (e.g., payment
processors, toll‐billing platforms, analytics vendors).
3. Categories of Personal Data Collected
• Identity & Travel Documents: Driver’s license details; passport number, issuing country,
expiry
• Insurance Data: Personal auto insurance policy number, provider name, coverage dates
• Contact & Demographics: Name, DOB, email, phone, billing & home address
• Payment & Financial Data: Credit/debit card number, expiration, CVV; bank transfer
details
• Usage & Technical Data: IP address, device/browser type, pages visited, referrer URL
• Location Data: Pickup/drop‐off locations; approximate device‐derived location (with
consent)
• Cookies & Tracking Technologies: Session cookies, persistent cookies, web beacons, pixel
tags
4. How We Collect Data
– Directly from You: When you complete a booking form, upload documents, call or email us.
– Automatically: Via cookies, server logs, and analytics scripts when you browse our site.
– From Third Parties: Payment gateways, toll agencies (e.g., SunPass), and marketing
partners.
5. Purposes of Processing & Legal Bases
We process your data to:
• Reservation & Delivery

• Identity & Eligibility Verification
• Payment Processing & Fraud Prevention
• Customer Service & Support
• Marketing & Promotions
• Analytics & Site Optimization
• Legal & Safety Compliance
6. Sharing & Disclosure
We may share Personal Data with Service Providers, Insurance & Legal Authorities,
Business Partners, and Acquirers under strict confidentiality and legal requirements.
7. Cookies & Opt-Out
You may set your browser to refuse all or some cookies, but certain features may not
function. To opt-out of targeted advertising, visit https://optout.aboutads.info/.
8. Data Retention
We retain Personal Data only as long as necessary to fulfill the purposes, comply with legal
obligations, and resolve disputes.
9. Data Security
We implement technical, administrative, and physical safeguards (encryption, access
controls, secure servers) to protect your data. No system is 100% secure; please use
discretion when transmitting Personal Data.
10. Your Rights & Choices
You may access, correct, delete, or restrict processing of your data, obtain a portable copy,
and withdraw consent. To exercise these rights, contact us at privacy@atlasrentalcars.com
or call (407) 555-1234.
11. Children’s Privacy
Our services are for adults 18 years and older. We do not knowingly collect data from
minors under 18.
12. International Transfers
If you are outside the U.S., your data may be transferred to, stored, and processed in the U.S.
under U.S. law. We use standard safeguards to protect your data.
13. Changes to This Policy
We may update this policy to reflect legal or operational changes. The “Last updated” date
will be revised accordingly. Continued use constitutes acceptance.
14. Contact Us
Atlas Car Rental LLC
1234 Rental Parkway, Orlando, FL 32801

Email: privacy@atlasrentalcars.com
Phone: (407) 555-1234